activewear | Collaboration | Fashion | Frame | gym wear | Shoreditch | Whistles
Whistles and Frame collaboration
In recent years brands have become increasingly aware of the popularity of activewear, especially on the catwalks. The latest big name brand to get in on the sportswear trend is high street favourite Whistles, who have collaborated with trendy Shoreditch fitness studio Frame.
It’s a thirteen piece capsule collection which unites the sophisticated minimalism of Whistles with the fitness knowledge of Frame founders Pip Black and Joan Murphy. There’s no need to change if you’re heading out for coffee or for a quick dash around the shops, the pieces are that interchangeable.
I’m particularly a fan of the Joan Jumpsuit, Flow harem pants and the Dance Leotard. I’ve decided that everyone needs a leotard in their wardrobe. Even for secret Flashdance/Fame renditions.