News broke this week of the latest big name design house jumping on the cosmetics bandwagon. In September Gucci which launch its own line of eye, face, lip nail and skin products, with a campaign to be fronted by Grace Kelly’s grandaughter – Charlotte Casiraghi
The line will be co-produced with fragrance giant P & G Prestige, who have previously launched Gucci Guilty and Gucci Premiere. The link between the two powerhouses in luxury branding is renowned make up artist Pat McGrath, who is Creative Design director of P & G’s beauty division, as well as being responsible for the make up at Gucci’s ready to wear shows.
Photography partners Mert Allas and Marcus Piggott (Mert & Marcus) will create the imagery for the campaign, and are sure to produce instantly iconic stylish images, with a history of portraying sexually confident, powerful women in their work. Expect ultrapolished and rich colours – which I imagine will also be the case for the products! Roll on September!